Developing a Product Innovation Strategy

Learning Format: Onsite
Duration: 6 hours

Course Description:
The Developing a Product Strategy course is designed for directors looking to develop and implement a product strategy that aligns with their organization’s goals. Participants will learn the best practices for product strategy development, including market research, competitive analysis, customer needs assessment, and product roadmap creation. Through case studies and group exercises, they will also gain practical experience in developing a product strategy.


Learning Objectives:

• Understand the fundamentals of product strategy development
• Learn how to conduct market research, competitive analysis, and customer needs assessment
• Develop skills for creating a product roadmap and implementing a product strategy

Content Outline:

• Introduction to Developing a Product Strategy
• Fundamentals of Product Strategy Development
• Conducting Market Research for Product Strategy Development
• Competitive Analysis for Product Strategy Development
• Assessing Customer Needs for Product Strategy Development
• Creating a Product Roadmap
• Implementing a Product Strategy
• Overcoming Challenges in Developing a Product Strategy
• Case Studies in Developing a Product Strategy
• Action Planning for Developing a Product Strategy